Don’t pick a toothbrush. Let us fit one to you.
A 1-minute quiz reads your mouth size, gum health and habits — then we fit one of 13 brush specs and the toothpaste that goes with it.
Made in a toothbrush factory.
Fitted by your dentist.
We are the factory, so the brush you are fitted to is the brush we build — no middle men, no guessing at the shelf. Partner clinics measure chairside; online you get the same fit from a one-minute questionnaire.
How the fit worksShop the range
Every brush in the range is one cell of the head rows × filament × length spec table.
fitbrush Fit Brush13 specs
Gum Soothing & MicrobiomePeach Matcha
Gentle Enzyme WhiteningPeppermint Eucalyptus
Enamel Rebuild & ReliefCoconut Chamomile
My Fit Set4 recommended brushes + toothpaste · 10%
1-Minute Fit Test
Find your type →
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The fitbrush lineup
Or search the full range.
Our brushes are built on evidence
The range is not a colour chart. Head rows × filament diameter × bristle length cross into 12 specs, plus a V-cut for braces — 13 in all, and an 8-group patient table picks exactly one of them.
- Filament — Soft 0.15 as the everyday default; the finer Ultra Soft 0.10 for periodontal care, recession or heavy pressure, implants and restorations, and worn or sensitive teeth.
- Bristle length — 10 mm as the default; the more flexible 14 mm for heavy brushing pressure or worn, sensitive teeth.
- Head rows — 4-row for precise access, 5-row as the standard, 6-row for a wider contact patch. Braces get the 4-row V-cut.
Design principle: finer and longer as gums get more sensitive, smaller as access gets tighter, wider when you want a stronger clean feel.
How your brush is chosen
Four steps, about a minute, no account needed.
Quiz
A short illustrated questionnaire on sensitivity, bleeding, staining, braces, grip and brushing pressure. Under a minute.
Mouth size
One question — small, average or large — helps set the head rows. No photos, no camera, nothing to measure.
Group
Your answers place you in a patient group — general & gingivitis, periodontal, recession & heavy pressure, implant & prosthesis, braces, staining & clean feel, wear & sensitivity, or Compact Access.
Fit
The patient-group table picks one spec: filament, bristle length and head rows, plus the toothpaste that pairs with it.
And now, a word from the first fitted
What early testers think about being fitted instead of guessing.
“My gums are on the sensitive side. Brushing with Soft 0.15 feels much more comfortable, and finding out a 5-row head is the right size for my mouth was fascinating.”
Sample review — replace before launch“Coffee stains were my worry. The 6-row head with the whitening-line toothpaste leaves my mouth feeling fresh, and the wider head makes brushing quick.”
Sample review — replace before launch“My kid hated brushing. The fine Ultra Soft 0.10 bristles made it much less of a fight, and the pea-sized toothpaste guidance is a thoughtful touch.”
Sample review — replace before launchAll three quotes above are placeholders written for the MVP build. Replace them with consented, verified reviews before launch.
For Dental Pros: earn 15% on every fitted order
Partner clinics and retail partners are on the same terms — no tiers to negotiate, no channel-by-channel rates.
- Your patient gets 15% off the list price, applied automatically at chairside checkout.
- Your clinic is settled at 15% of net — the amount the patient actually paid.
- Hygienists earn a monthly incentive of 3 / 5 / 7 / 10% on the sales they handled.
Shipping is excluded from both settlement and incentive. Tiers reset every month.
Join the team
Fit your patients chairside, or stock a range that is actually sized to the person holding it.